library_books Quick Reference Guides
Advertising Deposits and Non-Deposits Investment Products (FDIC)
There are very specific and sometimes very technical federal regulations for the advertising of financial institution products. Sometimes the rules change based upon the media used and the rules are never intuitive. There are also rules that prohibit certain marketing practices. Knowledge of federal regulations is mandatory for a compliant advertising and marketing program for a financial institution. There are so many rules that we had to split our guides into two!
Updated: March 3, 2020